Apple said never to give iPhone users data to the government. After many celebrities have their most intimate photos stored in iCloud service Apple computer stolen by hackers and posted online, the company uses iOS update release Wednesday, August to defend their concerns privacy and the introduction of new security measures.
In an open letter published on Apple's site, Tim Cook, the CEO highlighted the company's efforts to keep the information private consumers and Apple has tried to distinguish how their competitors use of personal data.
"few years ago, users of Internet services began to realize that when an online service is free, you are not the customer.
You are the product, "Cook wrote, referring to how websites like Google and Facebook main sites use personal information and personal online activity to tailor advertisements to their users." But Apple believe that the customer experience should not be at the expense of their privacy. "
The statement is particularly relevant following the announcement on 8 September a SmartWatch and new applications in the next iPhone 6 and iPhone 6 Plus most represented Apple's foray into the health monitoring and mobile payments.
"Our business model is very simple: We sell great products we do not build a system based on the content of their emails or web browsing habits to sell to advertisers profile system..
Apple has a service based on something that Apple users know about ads adapts, but Cook wrote that the service does not pull data products such as sanitary applications or Apple mail application.
Cook also addressed accusations that the government of the United States has worked with leading Internet companies to collect data about users, saying that Apple does not allow access to its servers and "n has never worked with a government agency in any country "to allow exclusive access to personal information held by Apple.
Apple also said that iOS 8, the latest iPhone's operating system, it would automatically encrypt data stored on iPhones and protected by access code, so it is impossible for even Apple to share this information with the government or application of the law. This encryption rule, however, does not apply to data stored in the storage service iCloud Apple data.
"Unlike our competitors, Apple can not ignore the access code and therefore can not access this data," said Apple. "It is therefore not possible to fulfill government orders for mining these data with the product in your possession with iOS 8 "
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