"This is our thinnest, highest resolution, contrast, the highest e-reader we've done," said trip VP Peter Larsen Amazon Kindle, which starts at $ 199.
"We have a long-term vision to replace the part," senior vice president of devices David Limp said during the launch event in New York on Wednesday.
This means e-readers with greater resolution and contrast of the screen. By releasing a cheaper e-reader, Amazon (AMZN, Tech30) hopes to exploit markets like India and China.
The company also unveiled new fire tablets, including one aimed at children. Your children Fire HD Edition comes with a two year guarantee "no worries".
The tablet is equipped with Amazon hobbies, a feature that allows parents to manage what their children can access.
Other new tablets include Fire HD 6 inch tablet the company is touting as "the most powerful tablet under $ 100", and HD Fire 7 inch tablet $ 140.
To test the robustness of the Amazon Fire tablets HD, Larsen said the company puts the tablets through the ringer, blowing up everything from salt water to sunscreen on them and place them in a cup, which simulates in a purse or backpack.
The executives also introduced the HDX fire, showing the new audio features. As part of the demonstration, executives said the tablet was 20% lighter than Apple (AAPL, Tech30) iPad Air, and had a million pixels.
All devices are available online for pre-order and start shopping in October.
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